Did you know that bread is the most wasted food item, with over 1 million slices tossed out every single day in the UK?
 

This exciting project dives into the question: How can I make outdated food and the attitudes around it irresistibly appealing?

Introducing Bake:re, a vibrant bakery and café that not only sells delicious baked goods but also shines a spotlight on food waste! I focus on bread and baked treats that are just past their "best before" date but still absolutely scrumptious and safe to enjoy.

This amazing concept brings together eye-catching visuals, a unique spatial experience, and engaging communication to make reusing food not just normal, but truly attractive!