I'm excited to introduce my fictional project, LESS, an ISTD (International Society of Typographic Designers) initiative that critically examines fast fashion and its cultural and environmental impacts. Driven by my passion for creating impactful projects.

I drew inspiration from countercultural movements and Patrick Grant’s book, Less: Stop Buying So Much Rubbish, to promote conscious and sustainable consumption through design.
 

In collaboration with i-D Magazine, I brought to life typographic, a unique editorial insert, and site-specific installations. These dynamic elements challenge traditional communication and use fashion as a platform for protest, ownership, and thoughtful reflection!